Final answer:
Dunkin' Donuts distributes its coffee through its retail stores, grocery stores, and now wholesale clubs. This is an example of selective distribution.
Step-by-step explanation:
The correct distribution strategy for Dunkin' Donuts, distributing its coffee through its retail stores, grocery stores, and wholesale clubs, is indeed Selective Distribution. This strategy involves choosing a limited number of retailers to distribute the product, allowing Dunkin' Donuts to maintain control over distribution channels and target specific markets strategically.
Selective Distribution enables the company to carefully manage its brand image and ensure that its products are available in outlets that align with its overall marketing and positioning strategies. In contrast, Intensive Distribution involves making the product available through as many outlets as possible, and Exclusive Distribution restricts distribution to one or a few selected retailers.Hence, the accurate choice is B) Selective Distribution, highlighting Dunkin' Donuts' deliberate approach to reaching its target audience through a controlled and strategic distribution network.