Question

Create 4 items (2 Likert and 2 Semantic differential) for measuring each of the 4 manipulated factors in the above scenario:

i) Cleanliness (e.g., clean toilets, overall cleanliness of store, hand sanitizers, etc.)

ii) Safety (e.g., safety in parking lot, well-lit parking lot, security guards, etc.)

iii) Customer service (greet with smile, helpful, quick checkout, etc.)

iv) Pricing and promotion strategy (low prices, discounts, online promotions, etc.)

Answer 1

To measure the factors in the scenario, you can create Likert and Semantic differential items. For cleanliness, consider items about clean toilets and the overall cleanliness of the store. For safety, include items about the safety in the parking lot and the presence of security guards. For customer service, ask about quick checkout and helpfulness. For pricing and promotion strategy, focus on low prices, online promotions, and discounts.

Step-by-step explanation:

To measure the manipulated factors in the scenario, we can create Likert and Semantic differential items for each factor:

Cleanliness:

1. Likert: How clean do you find the store's toilets? (1 - Not clean at all, 5 - Very clean)
2. Likert: Overall, how would you rate the cleanliness of the store? (1 - Very dirty, 5 - Very clean)
3. Semantic differential: Please indicate the level of cleanliness of the hand sanitizers. (Dirty - Clean)
4. Semantic differential: How do you perceive the cleanliness level of the store's surroundings? (Dirty - Clean)

Safety:

1. Likert: How safe do you feel in the store's parking lot? (1 - Not safe at all, 5 - Very safe)
2. Likert: How well-lit do you find the store's parking lot? (1 - Poorly lit, 5 - Well lit)
3. Semantic differential: Please indicate the level of security provided by the store's security guards. (Inadequate - Adequate)
4. Semantic differential: How secure do you consider the store's safety measures? (Insecure - Secure)

Customer service:

1. Likert: How satisfied are you with the store's customer service? (1 - Very dissatisfied, 5 - Very satisfied)
2. Likert: How would you rate the store's checkout speed? (1 - Very slow, 5 - Very quick)
3. Semantic differential: The store's greeting and interaction with customers is: (Unfriendly - Friendly)
4. Semantic differential: How helpful do you find the store's customer service representatives? (Unhelpful - Helpful)

Pricing and promotion strategy:

1. Likert: How competitive do you find the store's pricing? (1 - Not competitive at all, 5 - Highly competitive)
2. Likert: How satisfied are you with the store's online promotions? (1 - Very dissatisfied, 5 - Very satisfied)
3. Semantic differential: Please indicate the level of discounts offered by the store. (Low - High)
4. Semantic differential: How would you rate the effectiveness of the store's promotions? (Ineffective - Effective)