Final answer:
When demand is elastic, a business can increase total revenues by raising the price of a good or service.
Step-by-step explanation:
If demand is elastic, a business could raise total revenues by increasing the price of a good or service. When demand is elastic, it means that a small change in price leads to a larger change in quantity demanded. By increasing the price, the business will experience a relatively smaller decrease in quantity demanded, resulting in higher total revenue.