Question

Identify one commercial horizontal integration,

and one commercial vertical integration that has
occurred, and find out some information about them. Select
ones that are not identified in your text or

Answer 1

Horizontal: Comcast and NBCUniversal merger. Vertical: Amazon and Whole Foods merger.

Step-by-step explanation:

One example of commercial horizontal integration is the merger between Comcast and NBCUniversal. In 2011, Comcast acquired a 51% stake in NBCUniversal, which resulted in the integration of their operations and assets to create a vertically integrated media powerhouse. This merger allowed Comcast to have control over both content creation (NBCUniversal) and distribution (Comcast cable).

An example of commercial vertical integration is the merger between Amazon and Whole Foods Market. In 2017, Amazon acquired Whole Foods Market, a grocery store chain, which resulted in the integration of their operations. This merger allowed Amazon to expand its reach into the grocery industry and have control over the entire supply chain, from production to distribution.