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Explain how quantitative and qualitative strategies and

methods/procedures are similar and different in research.

1 Answer

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Final answer:

Quantitative sociology uses statistical methods to analyze data and uncover patterns of human behavior, while qualitative sociology seeks to understand human behavior through in-depth interviews and analysis of content sources.

Step-by-step explanation:

Quantitative sociology and qualitative sociology are two different approaches to research based on positivism or anti-positivism. Quantitative sociology uses statistical methods and analyzes data to uncover patterns of human behavior, often through surveys with large numbers of participants. On the other hand, qualitative sociology seeks to understand human behavior through in-depth interviews, focus groups, and analysis of content sources like books and journals. In the diverse tapestry of the world, individuals come with varied emotions, perspectives, and ways of life.

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