Question

Because Samantha loves Chinese food, she was eager to check out a new Chinese restaurant that was in town. The restaurant had undertaken a large-scale promotional campaign, with television commercials, glossy magazine ads, and large billboards. However, when she talked to two of her friends, they told her the restaurant left much to be desired. The service was terrible, and the prices were too high. Based on these recommendations, Samantha decided it was not worth it to try out the restaurant. The Chinese restaurant failed to realize the importance of __________________.

a. buzz marketing
b. publicity
c. push policies
d. word-of-mouth marketing
e. electronic marketing

Answer 1

Word-of-mouth marketing is the subject of this question. It refers to the spread of information or recommendations from person to person. Positive word-of-mouth can attract more customers and lead to the success of a business.

Step-by-step explanation:

The subject of this question is word-of-mouth marketing. Word-of-mouth marketing refers to the spread of information or recommendations from person to person, typically through conversations. In this case, Samantha decided not to try the Chinese restaurant based on the recommendations of her friends, indicating that the restaurant failed to realize the importance of positive word-of-mouth marketing.

Word-of-mouth marketing is significant because it can greatly influence consumer opinions and decisions. Positive word-of-mouth can attract more customers and lead to the success of a business, while negative word-of-mouth can have the opposite effect. Therefore, it is crucial for businesses to prioritize delivering exceptional service and value to encourage positive word-of-mouth recommendations.