Final answer:
The main objective of integrated marketing communication is to present a consistent message across all marketing channels to reinforce the brand's identity and ensure customer recognition.
Step-by-step explanation:
The major goal of integrated marketing communication (IMC) in regards to its marketing messages is d. consistency. IMC aims to unify all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing to present a consistent message across all channels. This strategic approach ensures that all communications are harmonious and reinforce the brand's message, leading to a stronger brand image and better customer recognition.