Question

The four Ps of the marketing mix are

a. predict, produce, package, and persuade.
b. priorities, personnel, placement, and profits.
c. predict, produce, price, and promotion.
d. product, price, promotion, and place.
e. product, price, production, and place.

Answer 1

The four Ps of the marketing mix are product, price, promotion, and place, corresponding to the physical attributes, cost, marketing tactics, and distribution of a product.

Step-by-step explanation:

The correct option for the four Ps of the marketing mix is d. product, price, promotion, and place. These are fundamental components of a marketing strategy. The product aspect includes the physical attributes of a product, such as an unbreakable bottle, nonstick surface, or extra spicy flavor, all of which are significant for attracting customers. The price refers to how much the customer pays for the product, which can greatly affect its competitiveness and market share.

Promotion encompasses the methods used to communicate the product's benefits to consumers, such as advertising and discounts. Finally, place involves the product's distribution and how it becomes accessible to the customer, which could mean a physical location like a gas station at a busy intersection or a supplier's proximity to a manufacturing plant.