Final answer:
The planning phase of strategic marketing consists of strategy development, organizational planning, and the evaluation phase. These steps set clear goals, gather necessary information, and evaluate strategy effectiveness.
Step-by-step explanation:
The three steps involved in the planning phase of the strategic marketing process mirror a broader framework used for problem-solving across various contexts. These steps are pivotal for ensuring meaningful and effective marketing strategies that align with business goals. Step one is strategy development, where marketers define the problem and develop a strategy to address it, including the consideration of the '5 W's' (who, what, where, when, why) to make goals specific. Step two is organizational planning, determining how to make the goals achievable and appropriate, with careful consideration given to gathering information necessary for implementation. The final step is the significance phase, involving the evaluation and adjustment of the strategy based on feedback to ensure relevance and impact.