Question

An example of a company connecting with customers to add value in its package redesign strategy is Blank______.

Multiple choice question.
having a 1-800 number to answer questions about product use
creating a resealable package in response to consumer habits
facilitating Internet purchases for customers by improving the website
using a focus group to determine which ads are liked best

Answer 1

A company can add value through package redesign by creating a resealable package, responding to consumer behaviors and enhancing the product's usability.

Step-by-step explanation:

One example of a company connecting with customers to add value in its package redesign strategy is by creating a resealable package in response to consumer habits. This approach directly addresses the needs and desires of the consumer base, demonstrating how feedback can influence packaging design to enhance user experience and convenience. By observing that customers appreciate the ability to maintain the freshness of their products, companies can redesign packaging to be resealable, which adds value to the product offering beyond its initial use.

This initiative is different from concepts like place product packaging, where the physical layout and appearance of a store aim to create a familiar buying environment for customers, or bundling, where companies combine multiple products or services for a competitive price. While these tactics also aim to add value and improve customer experiences, a resealable package redesign is more focused on the practical and functional enhancement of the product itself.