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The communications approach to gathering primary data can be used for collecting information about all seven categories of primary data from individuals.

a. True
b. False

1 Answer

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Final answer:

The statement that the communications approach can be used to gather all seven categories of primary data from individuals is false, as different methods are suited to different types of data collection.

Step-by-step explanation:

The statement that the communications approach to gathering primary data can be used for collecting information about all seven categories of primary data from individuals is false. Different research methods, such as surveys, in-depth interviews, focus groups, participant observation, and content analysis, have unique strengths and weaknesses that make them suitable for different types of data collection. For example, a survey can collect large amounts of data quickly and is suitable for quantitative analysis, but it may lack the depth of information that can be gathered through more qualitative methods like in-depth interviews or participant observation. Other methods, such as case studies, provide detailed information but are not as easily generalizable to the broader population.

It is essential to understand that no one method can effectively gather information across all categories of primary data and that the research question dictates the method chosen. While the survey method is versatile and commonly used due to its ability to efficiently gather data from large numbers of people, it may not always be the best choice for capturing in-depth qualitative data or when seeking to understand the context of responses deeply. For instance, symbolic interactionists might prefer participant observation to understand the meanings that individuals ascribe to their actions and interactions.

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