Question

At Backstreet Books, Inc., the department manager uses a hand-held scanner to determine the quantity of each best seller the bookstore has on its shelves, how many copies of each book was sold the past week and the past month, and exactly when the next shipment of these books is expected to arrive. Backstreet Books embraces the strategy of _______.

a) changing demographics
b) maintaining a low inventory turnover because it will keep costs down
c) staying ahead of the competition by routinely secret shopping the competition's shelves
d) using technology to stay responsive to customer needs

Answer 1

Backstreet Books, Inc. embraces the strategy of using technology to stay responsive to customer needs.

Step-by-step explanation:

The strategy embraced by Backstreet Books, Inc. is using technology to stay responsive to customer needs. The department manager at Backstreet Books uses a handheld scanner to determine the quantity of each best seller on the shelves, track sales, and determine when the next shipment will arrive. This use of technology allows Backstreet Books to stay up-to-date with customer demands and ensure that they have enough inventory to meet those demands.