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Describe one advantage and disadvantage of the PESTEL analysis for strategic planning.
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21 votes
Describe one advantage and disadvantage of the PESTEL analysis for strategic planning.

User Evpo
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11 votes
11 votes

Answer:

PESTEL is a very simple framework that involves external factors that act as a necessity for every business.

let's understand its advantages and disadvantages:

ADVANTAGE:

1. Widens Horizon: It helps business to widen its horizon in order to keep a count of future discrepancies and opportunities.

DISADVANTAGE:

2. Based on assumptions: anticipation makes it a time taken a process that might not even result to be fruitful in long run.

User Chocospaz
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