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Which one of the following is not a way to grow a company's sales volume in the Internet segment in the Europe-Africa region?

A) Refrain from bidding to supply chain retailers in Europe-Africa with private-label footwear because such sales tarnish a company's image and brand reputation in the minds of a majority of athletic footwear buyers in the region.
B) Spend an amount for search engine advertising that exceeds the industry average in the Europe-Africa region.
C) Offer branded footwear that has a higher S/Q rating than the industry average in the Europe-Africa region.
D) Win sufficient celebrity endorsement contacts to achieve celebrity appeal ratings in Europe-Africa that are higher than the Europe-Africa industry average
E) Provide free shipping to online buyers in the Europe-Africa region

1 Answer

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Final answer:

Option A is not a growth strategy for sales volume as it involves protecting the brand image rather than expanding sales. Options B through E are positive strategies aimed at increasing the Internet segment sales volume in the Europe-Africa region.

Step-by-step explanation:

The option that is not a way to grow a company's sales volume in the Internet segment in the Europe-Africa region is A: Refraining from bidding to supply chain retailers in Europe-Africa with private-label footwear because such sales could tarnish a company's image and brand reputation. This approach is not a growth strategy but a protective strategy to maintain brand image, which can be beneficial but does not directly contribute to increasing sales volume.

On the other hand, options B through E are all viable ways to increase sales volume. Spend an amount for search engine advertising that exceeds the industry average can attract more online shoppers (Option B). Offering branded footwear with a higher S/Q rating than the average can appeal to consumers looking for quality (Option C). Securing more celebrity endorsements to improve the brand's appeal can entice customers (Option D). Lastly, providing free shipping can remove barriers for potential buyers (Option E).

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