Question

The washing machines marketed by Talcho failed in Asian markets as those countries lacked the skills necessary to repair and maintain Talcho's products. Also, the washing machine parts available in local markets were not compatible with these machines. This product failure is most likely to be a result of lack of attention by the company to the ________ component of the product.

a) marketing
b) price
c) packaging
d) support services
e) style

Answer 1

d) support services component of the product.

Talcho's washing machine failures in Asian markets can be attributed to inadequate support services. These services, like repair and maintenance, are vital for product success.

The company overlooked the importance of providing local compatible parts and skilled technicians.

Step-by-step explanation:

The product failure of Talcho's washing machines in Asian markets is most likely due to a lack of attention by the company to the support services component of the product.

Support services include the availability of parts, repair, and maintenance, which are crucial for the functionality and longevity of a product in a new market.

Without readily available compatible parts and skilled service technicians, consumers likely faced difficulty in maintaining and repairing Talcho's products, leading to their failure in the market.

Companies need to ensure that their complex manufactured products can be supported in the markets they are entering. This means not only ensuring that the machines themselves function well but that there are systems in place to provide the necessary after-sales support.

This was clearly overlooked by Talcho, demonstrating the importance of considering all aspects of product marketing and support services when expanding into new markets.