Final answer:
An enterprise with low customer tailoring but high customer interaction falls into Quadrant I: Mass Marketing, which focuses on broad marketing efforts with significant communication but less customization.
Step-by-step explanation:
If an enterprise is ranked low in tailoring for customers but high in customer interaction, it would find itself in Quadrant I: Mass Marketing of Peppers and Rogers' Enterprise Strategy Map. The strategy map is a framework designed to help businesses identify their approach to customer relationships.
Mass Marketing, or Quadrant I, is characterized by limited customer tailoring with a focus on wide-reaching marketing efforts and high levels of customer communication. In contrast, other quadrants, such as Quadrant IV which represents One-to-One Learning Relationships, indicate high levels of both customer interaction and customization.
Quadrant III represents businesses that have a high level of customer interaction but lack tailoring for individual customers. These businesses typically rely on customer databases to segment their customer base and deliver targeted marketing messages.