Final answer:
The competitive advantage for "Interactive Age" companies is primarily based on both product innovation and brands.
Step-by-step explanation:
The competitive advantage for "Interactive Age" companies is primarily based on both product innovation and brands.
Product innovation allows companies to create new and unique products that differentiate them from their competitors. This can include developing new technologies, improving existing products, or introducing innovative features that meet the changing needs and preferences of consumers.
Brands also play a crucial role in the competitive advantage of these companies. A strong brand creates trust and loyalty among consumers, making them more likely to choose and remain loyal to a particular company's products or services over competing options.