Final answer:
The best time to deal with a customer's criticism is immediately after the complaint has occurred and the customer is still present at the business location. Thus the statement is False.
Step-by-step explanation:
False. The best time to deal with a customer's criticism is immediately after the complaint has occurred and the customer is still present at the business location. By addressing the complaint promptly, businesses can demonstrate their commitment to customer satisfaction and work towards resolving the issue effectively. This approach allows for real-time communication and the opportunity to gather more information to better understand the customer's concerns.