Final answer:
It is true that as a sales associate, explaining and ensuring customers benefit from product warranties can build trust. Warranties, money-back guarantees, and service contracts are methods of assuring quality and customer satisfaction, especially for customers who cannot directly inspect products before purchasing.
Step-by-step explanation:
As a sales associate, you can help build trust by making sure customers understand and benefit from product warranties, this statement is true. Product warranties and service contracts are vital tools sellers use to reassure customers who may be dealing with imperfect information about a product. These warranties serve as promises to fix or replace the product if issues arise within a certain period. Moreover, offering a money-back guarantee can provide additional reassurance, signaling a commitment to quality and customer satisfaction, particularly when customers cannot physically examine products before purchase, such as with online or mail-order transactions.
To further build trust, sellers can also provide transparent information on products, showing customer reviews or conducting product demonstrations. These strategies aim to reduce the asymmetry of information and make the purchasing decision easier, leading to increased customer trust and confidence in the seller and the product.