Final answer:
An advertiser's job is to connect a product's benefits with a consumer's needs, highlighting features like convenience and durability, and considering factors like location for accessibility.
Step-by-step explanation:
One of the advertiser's primary jobs is to make the connection between the benefits of the product and the needs of the consumer. The physical aspects of a product are often highlighted in advertisements, such as an unbreakable bottle, a nonstick surface, or being freezer-to-microwave compatible. These appealing features are matched with the consumer's desire for convenience, durability, or ease of use. Furthermore, the location of a firm, like a gas station at a busy intersection, can leverage consumer needs by being more accessible, thereby increasing sales volume. The efficacy of such advertising strategies heavily relies on understanding and targeting the appropriate audience, ensuring that the product's benefits are compellingly presented to meet the consumer's specific requirements.
For example, an advertiser promoting a car can focus on its safety features, fuel efficiency, and spacious interior to appeal to a consumer who values comfort and reliability. On the other hand, an advertiser promoting a spicy food product can emphasize its extra spiciness to attract consumers who enjoy bold flavors.