Final answer:
The new clothing company has focused on brand awareness by sponsoring an athletics team, which is a strategy aimed at creating recognition and association with the team's image and the qualities they represent.
Step-by-step explanation:
The clothing company in question has focused on brand awareness by investing in sponsoring an athletics team and placing their logo on all team apparel. This is an advertising strategy aimed at creating visual recognition and association with the team's success and image. This practice is akin to brand ambassadorships, which are considered a highly effective investment for companies. Engaging in such sponsorships ensures that the brand's name and logo are seen by consumers in various contexts, increasing the likelihood of recall and recognition when making purchasing decisions. This approach can also serve to establish a connection between the brand and the qualities represented by the team, such as energy, fitness, and youth, which can be particularly effective for a new clothing company targeting similar markets.
Brand awareness through sponsorship is related to the philosophy of celebrity endorsements, leveraging the popularity and visibility of sports teams or individual athletes to instill a sense of trust and familiarity in potential customers. This can align the clothing brand with the positive attributes of the athletics team, thereby enhancing brand perception. Such marketing tactics are supported by the data that shows brand ambassadors or sponsorships can lead to a higher customer value and trust level compared to other forms of advertising.