Final answer:
No, an e-vendor in a foreign market cannot ignore culture as an important variable in international commerce, even if it is conducted online.
Step-by-step explanation:
It is not true that an e-vendor in a foreign market can generally ignore culture as an important variable because the commerce is being done via the Internet, which is culturally insensitive. Culture remains an important variable in international commerce, even when it is conducted online. While the internet has made it easier for businesses to connect with customers worldwide, cultural differences still play a significant role in determining consumer behavior, preferences, and buying decisions.
For example, certain colors, symbols, or gestures may have different meanings in different cultures, and it is crucial for e-vendors to understand and respect these cultural nuances in order to effectively market their products.
Additionally, language barriers, customs, and local regulations can also impact e-commerce activities in foreign markets. Therefore, e-vendors should conduct market research and adapt their strategies to the cultural context of the target market in order to succeed.