Final answer:
Crowding has a nonlinear effect on consumer satisfaction, with higher levels typically reducing satisfaction. Mild crowding does not always produce negative outcomes and can enhance the shopping experience in some cases. Crowding might affect hedonic shopping value more negatively than utilitarian value due to interference with the leisurely shopping experience.
Step-by-step explanation:
In the context of crowding, it is important to understand its effects on consumer satisfaction and shopping value. Firstly, crowding does exert a nonlinear effect on consumers. As the level of crowding increases, it can lead consumers to feel overwhelmed, possibly reducing their overall satisfaction.
Thus, statement 1 indicating a nonlinear effect is true. On the other hand, a high degree of crowding does not typically increase consumer satisfaction; it is more likely to decrease it because of discomfort and perceived lack of control within a crowded environment. Therefore, statement 2 is generally false.
Regarding statement 3, a mild degree of crowding does not automatically produce negative outcomes; in some cases, it can create an atmosphere of excitement and a lively environment, potentially enhancing the shopping affect.
The effect of crowding on shopping value can vary: statement 4 suggests that crowding affects utilitarian shopping value rather than hedonic shopping value, but this can depend on the shopping context and individual consumer perceptions. In hedonic shopping, where enjoyment and experience are paramount, crowding might have a more pronounced negative impact as it interferes with the leisurely and exploratory nature of the shopping experience.