Final answer:
Marketing research begins with the definition of objectives or purpose. This initial step shapes the research process by determining what information is needed and how it will be collected.
Step-by-step explanation:
Marketing research typically begins with the definition of objectives or purpose. This step is vital as it lays the foundation for the research process, guiding subsequent decisions and methods of data collection. Before setting an advertising budget or identifying a direct marketing strategy, it is important to have a clear understanding of the goals of the research. The objectives will dictate the research questions, the types of information needed, and the best methods for gathering that data. Whether through interviews, field research, or secondary research, each approach is aimed at fulfilling the defined objectives.
Once these objectives are established, the next steps involve collecting a list of primary and secondary sources of information and designing a research plan that facilitates efficient and effective data collection. The research plan will help you stay focused on the relevant sources and avoid being overwhelmed by too much extraneous information. This intentional and targeted approach to gathering information supports the argument and ensures that the research process is productive and successful.