Question

Information that already exists is called?

1) secondary data
2) primary data
3) marketing data
4) target data

Answer 1

Information that already exists is known as secondary data, which is an example of nonreactive or unobtrusive research. It does not alter or influence behaviors since it doesn't involve direct interaction with the subjects.Answer is option a.

Step-by-step explanation:

Information that already exists is called secondary data. Secondary data includes materials such as photos and letters not originally created by the researcher, books and articles written by others, and previously published data, like old movies or WHO statistics.

One of the main advantages of using secondary data is that it is an example of nonreactive research, also known as unobtrusive research, which means it does not involve direct contact with subjects and, thus, does not alter or influence people's behaviors. This method was utilized extensively in the Middletown study conducted by John S. Lynd and Helen Merrell Lynd, which relied on previously conducted surveys as a primary method of data collection.