Final answer:
3) buzz marketing The scenario with Marve using her expert status to promote handbags on social media and at parties is an example of buzz marketing,
Step-by-step explanation:
The scenario described in the question exemplifies buzz marketing. Buzz marketing is a technique used by companies to generate excitement and conversation about a product or service. In this case, Marve, a socialite known for her handbag expertise, uses her influence to promote new designers' handbag collections. By carrying these handbags to social events and writing about them on social networking sites, she creates a buzz among her circle and beyond, thereby aiding in the marketing of these products. This method leverages the power of personal influence and word-of-mouth to reach potential customers in a way that feels organic rather than overtly commercial.
It's important to note that influencer marketing marks a similar strategy where individuals with a significant social media following promote products, sometimes without explicit sponsorship declaration. The transparency of such relationships is a subject of ethical discussion, as online disclosures may not always be clear or present in face-to-face interactions.
The given scenario exemplifies buzz marketing. Buzz marketing is a strategy used by companies to create excitement and generate word-of-mouth promotion for their products or services. In this scenario, the upcoming designers are leveraging Marve's socialite status and expertise on handbags to generate buzz around their new handbag collection. Marve carries the handbags to parties and social events, writes about them on social networking sites, and creates excitement among her friends, which helps promote the handbags.