Question

Select three everyday products (personal fitness train-ing, CDs, dog food, cell phones, coffee, or shoes, for example). Show how these different products might be aimed toward different market segments. Explain how the marketing mix differs for each segment.

Answer 1

Different everyday products, such as cell phones, coffee, and shoes, can be aimed at different market segments.

The marketing mix for each segment will differ based on various factors such as pricing, distribution channels, and promotional strategies.

Step-by-step explanation:

In the case of cell phones, different market segments can be defined based on factors such as age, income, and lifestyle.

For example, a high-end smartphone may be targeted towards young professionals who value advanced features and are willing to pay a premium price, while a budget-friendly smartphone may be aimed at college students who prioritize affordability. The marketing mix for these segments will differ in terms of pricing, distribution channels, and promotional strategies.

In the case of coffee, different market segments can include people who prefer gourmet coffee and are willing to pay a higher price, people who prioritize convenience and opt for instant coffee, and people who prefer organic and fair trade coffee. The marketing mix for each segment will differ in terms of pricing, packaging, distribution channels, and promotional messages.

In the case of shoes, market segments can be defined based on factors such as gender, age, and lifestyle.

For example, athletic shoes may be targeted towards sports enthusiasts, while formal shoes may be aimed at professionals or those attending special occasions. The marketing mix for each segment will differ in terms of design, pricing, distribution channels, and promotional strategies.