Final answer:
Stanley Milgram and Solomon Asch conducted important studies in social psychology, focusing on obedience to authority and conformity within a group.
Step-by-step explanation:
Psychologists Stanley Milgram and Solomon Asch conducted significant studies in social psychology. Milgram's experiment focused on obedience to authority, while Asch's experiment examined conformity within a small group. Milgram found that a majority of participants were willing to deliver potentially lethal shocks to others when instructed to do so by an authority figure. Asch's experiment demonstrated the strong pressure to conform within a group, with participants often going along with the incorrect group consensus. These studies highlight important dynamics in social psychology, such as the influence of authority and the power of group norms.