Final answer:
Bundling is a concept similar to offering complementary products during a sale. It allows consumers to purchase multiple products or services at a better price. The goal is to provide value to the customer and encourage a purchase.
Step-by-step explanation:
Bundling is a related concept to offering complementary products during a sale. It involves selling two or more products together as one package. Bundling provides consumers with the opportunity to acquire multiple products or services at a discounted or better price.
For example, many cable companies offer bundles that include cable, internet, and a phone line. While customers can purchase these products separately, the bundled price is usually more appealing. The goal of offering complementary products during a sale is to provide value to the customer and encourage them to make a purchase.
Keywords: bundling, complementary products, sale, value, customer