Question

In his book, Front-Line Customer Service, author Clay Carr defines the concept of "value" as the benefit the customer receives minus the cost the customer must pay. Customers are attracted and retained by superior value. True or False?

Answer 1

The concept of value, as defined by Clay Carr in the book Front-Line Customer Service, refers to the benefit a customer receives minus the cost they must pay. Customers are attracted and retained by superior value.

Step-by-step explanation:

The concept of "value" as defined by author Clay Carr in the book Front-Line Customer Service refers to the benefit that a customer receives minus the cost that the customer must pay. This means that customers are attracted and retained by superior value. In other words, when the benefit a customer receives from a product or service is greater than the cost they have to pay, they are more likely to be attracted to and remain loyal to that business.