146k views
0 votes
Momentum buying means

being more receptive to adding to a
purchase with a complementary product,
once the commitment to the initial
purchase has been made. True or False?

1 Answer

4 votes

Final answer:

Momentum buying is erroneously described in the question. The correct concept is 'tying sales', a strategy where customers must buy a second product to have the option to buy the first. Tying sales can limit consumer choice and result in undesired purchases, contrasting bundling, which can be beneficial.

Step-by-step explanation:

The concept described by the student, known as 'momentum buying', is not entirely accurate. Instead, the scenario provided is more representative of a controversial sales strategy called tying sales, which occurs when a customer is only allowed to purchase one product if they also buy another, often unrelated, product. This can be disadvantageous and limit consumer choice. For instance, being forced to buy a specific portable TV model when purchasing a popular DVD limits the consumer's options and may result in a purchase that isn't truly wanted or necessary. On the other hand, bundling is a related yet distinct concept where products or services are combined to provide a better price deal for consumers, like cable companies offering packages for internet, TV, and phone services. Both tying sales and bundling can impact consumer behavior and choices.

User Ray Hidayat
by
6.6k points