Question

Apple, a leader in mobile technology products, wasn't always focused on mobile technology. In 2007, the company changed its name from Apple Computers to Apple Inc. This change was indicative of a shift in the industry. Apple began introducing iPods, iPhones, iPads, iTunes, and the App Store. Apple recognized its core competencies in hardware design and software engineering should serve as the foundation of its future strategy. Which of the following tools did Apple use to determine its competitive advantage?

1) Market research
2) SWOT analysis
3) Competitor analysis
4) Customer feedback

Answer 1

Apple used 2) SWOT analysis, competitor analysis, and customer feedback to determine its competitive advantage in the mobile technology industry.

Step-by-step explanation:

Apple used SWOT analysis, competitor analysis, and customer feedback as tools to determine its competitive advantage.

SWOT analysis helped Apple identify its strengths, weaknesses, opportunities, and threats in the market. Competitor analysis allowed Apple to analyze its competitors' strategies, products, and market positioning. Customer feedback helped Apple understand the needs and preferences of its target market, enabling the company to develop products that aligned with customer expectations.