Question

A channel captain is the institution in the marketing channel that is able to plan for and get other channel institutions to engage in activities they might not otherwise engage in?

1) is a retailer that carries a large amount of merchandise in the marketing channel at good prices.
2) helps the customer gets needed information in the store and then orders it online for a lower price and to avoid paying state sales tax.
3) is the institution in the marketing channel that is able to plan for and get other channel institutions to engage in activities they might not otherwise engage in.
4) provides information on the structure of retail competition.
5) is a retailer that develops its own brand name and contracts with a manufacturer to produce the product with the retailer's brand.

Answer 1

A channel captain is the dominant institution in a marketing channel that exercises control and can influence other members to undertake activities they might not do on their own. It is defined in option 3, and channel captains help optimize and coordinate the channel's efforts to be more effective and profitable.

Step-by-step explanation:

A channel captain is the institution within a marketing channel that exerts influence or control over the actions of other members of the channel. This institution can plan for and coerce other channel institutions to participate in activities they might not undertake independently. The correct definition of a channel captain corresponds to option 3: "is the institution in the marketing channel that is able to plan for and get other channel institutions to engage in activities they might not otherwise engage in."

Channel captains play a crucial role in setting policies, coordinating marketing efforts, and driving efficiency within the channel. They are often the most dominant and influential member, whether a manufacturer, wholesaler, or retailer, using their power to shape the marketing strategy and operations of the entire channel. The goal of a channel captain is to optimize the supply chain to create a competitive advantage, improve customer service, and ultimately maximize profit throughout the channel.