Question

_____ is the result of the pressure being placed on many retailers to increase profits by carrying additional merchandise or services that will also increase store traffic.

1) Cross-merchandising
2) Piggybacking
3) Automatic merchandising
4) Product diversification
5) Scrambled merchandising

Answer 1

The result of the pressure on retailers to increase profits by carrying additional merchandise or services that will increase store traffic is called scrambled merchandising.

Step-by-step explanation:

The correct answer to the question is 5) Scrambled merchandising.

Scrambled merchandising refers to the practice of placing additional merchandise or services in a store to increase profits and store traffic. It involves retailers carrying a diverse range of products that may not be directly related to one another.

For example, a clothing store may offer accessories like sunglasses, hats, or handbags, which are not directly related to the core product of clothing but can attract customers and increase sales.