Final answer:
As the manager of the salon, I would direct my advertising efforts towards working professionals and brides-to-be, emphasizing convenience and quality for professionals, and bridal packages for brides-to-be.
Step-by-step explanation:
As the manager of the salon, I would direct my advertising efforts towards two specific groups: working professionals and brides-to-be. These two groups are likely to have a higher demand for salon services due to their specific needs and occasions.
For working professionals, I would emphasize the convenience and quality of our salon services. They might appreciate the convenience of a nearby salon that offers flexible timings and efficient services that fit into their busy schedules.
For brides-to-be, I would focus on promoting our bridal packages, showcasing examples of beautiful bridal hairstyles and makeup transformations. I would highlight the expertise of our salon staff in creating the perfect look for their special day.