Question

Janna's deli has traditionally carried salami, pastrami, and ham for sandwiches, but after requests from customers for roast beef sandwiches, Janna started carrying roast beef as well. This indicates a customer orientation because?

1) Janna wants to attract more customers
2) Janna wants to increase her profits
3) Janna is responding to customer demand
4) Janna wants to try something new

Answer 1

Janna's inclusion of roast beef in her deli's menu is a direct response to customer demand, showing her customer orientation and willingness to adapt to consumer preferences.

Step-by-step explanation:

Janna's deli's decision to start carrying roast beef for sandwiches after customer requests indicates a customer orientation primarily because Janna is responding to customer demand. This move exemplifies how businesses adapt their product offerings to meet the changing needs and desires of their customers, thereby enhancing customer satisfaction and potentially increasing customer loyalty. While secondary benefits might include attracting more customers and increasing profits, or even Janna wanting to try something new, the core reason reflected in this scenario is the alignment of the business's actions with customer preferences.

The answer to this question is 3) Janna is responding to customer demand. By adding roast beef to the deli's menu after receiving requests from customers, Janna is demonstrating a customer orientation. This means that she is focused on meeting the needs and wants of her customers to attract and retain their business.