Final answer:
An innovative company gains a competitive advantage through creativity that leads to higher profits and a temporary market edge until competitors catch up.
Step-by-step explanation:
An innovative company can have an edge over its competitors by being creative in discovering new technology. This can be an incentive for higher profits, as a firm can produce products more economically or offer unique features that consumers desire. Being innovative allows a company to exploit a temporary competitive advantage, making it possible to earn above-normal profits before others can catch up, as highlighted by Gregory Lee, CEO of Samsung, who emphasized the importance of innovation for discovering a world of possibilities with technology.