Final answer:
Advertising companies often employ the bandwagon technique to influence people to buy a product by suggesting it is popular among everyone. They target specific audiences through tailored TV ads and use synergistic advertising to reinforce brand messages across multiple platforms. Additionally, companies utilize brand ambassadorships to promote products on a peer-to-peer level.
Step-by-step explanation:
Advertising companies use various techniques to reach specific populations. One common technique is the bandwagon fallacy, which involves creating the impression that everyone is buying a certain product, thereby encouraging more people to follow suit. Television advertising, in particular, is an efficient method for targeting a market demographic. With the detailed data available to networks, sponsors can zero in on their intended audience very precisely, whether they are airing commercials during cartoons or a major sporting event like the Super Bowl.
Moreover, with the sophisticated integration of marketing across multiple platforms, known as synergistic advertising, the same brand message is disseminated through various channels, making the advertisement more impactful. Finally, brand ambassadorships, where companies hire individuals to promote their products in settings like college campuses, are another strategic approach to influence purchase decisions by leveraging peer recommendations.