Final answer:
Charlotte's Charcuterie is utilizing selective distribution by choosing a limited number of outlets for market exposure, balancing between exclusivity and market coverage. The correct answer is option b.
Step-by-step explanation:
Charlotte's Charcuterie is using selective distribution. This strategy involves the use of a limited number of outlets in an area to sell a product. Unlike exclusive distribution, which is limited to very few retailers, or intensive distribution, which seeks to cover a wide area with as many outlets as possible, selective distribution strikes a balance, choosing select retailers that are suitable for the brand and the product's image. This approach allows Charlotte's Charcuterie to focus on specific market segments and maintain more control over the brand's representation in the market.