Final answer:
To allocate marketing and sales budgets efficiently, consider reports on competitive capacities, brand profitability, brand and ad judgments, employee productivity, and market share.
Step-by-step explanation:
When considering the most efficient allocation of marketing and sales budgets, there are several reports that should be taken into consideration:
Competitive capacities: This report provides insights into the capabilities and strengths of your competitors in the market. Understanding their capacities can help you identify areas where you can differentiate yourself and allocate resources accordingly.
Brand profitability: This report analyzes the profitability of different brands within your portfolio. By understanding which brands are driving the most profit, you can allocate resources towards those brands to maximize returns.
Brand and ad judgments: This report evaluates the effectiveness of your brand and advertising efforts. It helps you understand which strategies are resonating with your target audience and can guide resource allocation towards the most successful campaigns.
Employee productivity: This report measures the productivity of your sales and marketing teams. It can help you identify areas where additional training or resources are needed to improve performance and optimize budget allocation.
Market share: This report provides insights into your market position compared to competitors. Understanding your market share can help you make informed decisions about budget allocation to maintain or increase your market presence.