Final answer:
To build a successful brand, companies should monitor the competition, provide valuable products, and maintain a good reputation, which helps secure repeat customers and discourages competitors due to advertising budgets.
Step-by-step explanation:
In order to build a successful brand, companies should monitor the competitive environment and deliver a product that provides value. This means maintaining consistent and synergistic advertising practices, ensuring the brand messaging remains stable across various platforms, as highlighted by Naomi Klein's critique on corporate branding in 'No Logo'. Additionally, firms must establish a good reputation to foster trust with consumers, who are then more likely to become repeat customers and advocate the brand to others. Large advertising budgets, while creating brand awareness, can also act as a deterrent to competition, securing the brand's market position.