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the logistics manager informed kent that the new toy package design was too flimsy and might result in damage to the toy and, therefore, needed to be redone. which aspect of the four ps does this decision affect?

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Final answer:

The logistics manager's concern over the toy package design affects the 'Product' aspect of the Four Ps of marketing. This decision relates to the packaging and quality of the product, impacting customer perception and satisfaction. Adhering to high-quality standards is crucial even though it might increase production costs.

Step-by-step explanation:

The decision made by the logistics manager that the new toy package design was too flimsy and might result in damage to the toy, hence needing to be redone, affects the product aspect of the Four Ps of marketing. The Four Ps are Product, Price, Promotion, and Place. Since this decision pertains to the packaging and design aspects of the product, which are significant elements within the product strategy, it is directly related to how the product will be perceived by the consumers and its overall quality assurance.

Physical aspects of a product can significantly influence consumer perception and satisfaction. Poor design choices can compromise a product's ability to meet customer needs and can also lead to increased production costs. It's important for manufacturers to consider the various needs of stakeholders, including customers, regulators, and suppliers, in order to create a successful product. A redesign of the package will likely be aimed at enhancing the product's safety, functionality, and appeal to consumers, thereby affecting the product strategy.

When standards for product quality are increased, this can have financial implications similar to the effects of tariffs, by potentially raising production costs and affecting the supply curve. Nonetheless, adhering to high-quality standards can be beneficial in the long term, as it addresses the core considerations of quality customer experience and product safety.

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