In response to the increase in demand, the firm will raise the price and increase the output but not to the point where marginal costs exceed marginal revenue.
- In response to the increase in demand from D1 to D2, the firm's profit-maximizing price and quantity will change.
- The firm will raise the price from P2 to less than P3 and increase the output from Q1 to less than Q2.
- This is because when there is an increase in demand, the firm can sell more units at a higher price, resulting in higher total revenue.
- To maximize profits, the firm will increase output but not to the point where marginal costs exceed marginal revenue.