Final answer:
Criteria used in ranking a global brand include financial performance, number of countries, market share, consumer influence, and ability to impact profits.
Step-by-step explanation:
In ranking a global brand, several criteria are taken into consideration:
- The financial performance of the branded product: This refers to the profitability and revenue generated by the brand.
- The number of countries the brand is located in: Brands that have a presence in multiple countries are often considered more successful and influential.
- The relative market share of the branded product in comparison to its competing products: A brand with a larger market share indicates its popularity and dominance over competitors.
- The role the brand plays in influencing consumers: Brands that have a strong influence on consumer behavior and preferences are given higher rankings.
- The ability of the brand to draw a premium price or significantly impact the company's profits: Brands that can command higher prices or have a significant impact on a company's profits are considered valuable.
The financial performance, number of countries, relative market share, influence on consumers, and ability to draw a premium price or impact profits are all relevant criteria used in ranking a global brand.