Question

glow pets, from the makers of pillow pets, are a light-up pillow product designed for young children. the pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. the company aired ads on various tv programs showing children being comforted and sleeping restfully with a glow pet, making parents and kids alike desire such a situation. the content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

Answer 1

The Glow Pets advertisement likely focuses on the desire stage of the consumer purchase decision process, targeting children's need for security and parents' wish for their children's comfort.

Step-by-step explanation:

The content of the advertising message for Glow Pets, which are light-up pillows for children, is most likely focusing on the desire stage of the consumer purchase decision process. This assertion is informed by understanding that the ads show children being comforted and sleeping peacefully, which appeals to both children's desire for security and parents' desire for their children's comfort. It moves beyond just a need and addresses emotional desires, which is a strong marketing strategy that can drive the decision to purchase.

The 1980s saw a significant blend of entertainment and marketing, especially targeted towards children. Shows like My Little Ponies, Care Bears, He-Man, and G.I. Joe, which were based around toy lines, effectively transformed children's television programming into extended commercials, thereby influencing children's consumer habits by creating a strong connection between the entertainment they enjoyed and the products they desired.