Final answer:
Intangible elements cannot be physically touched or seen. Examples include brand reputation, customer loyalty, intellectual property, brand image, goodwill, patents, trademarks, and trade secrets.
Step-by-step explanation:
Intangible elements are those that cannot be physically touched or seen. Here are eight examples of intangible elements:
- Brand reputation: The positive or negative perception that consumers have about a brand.
- Customer loyalty: The degree to which customers are committed to a particular brand or company.
- Intellectual property: Ideas, inventions, designs, and trademarks that are protected by law.
- Brand image: The overall impression or perception that consumers have about a brand.
- Goodwill: The value of a company's reputation, customer base, and relationships with stakeholders.
- Patents: Exclusive rights granted to inventors for their inventions.
- Trademark: A distinctive sign or symbol used by a company to identify its products or services.
- Trade secrets: Confidential information that gives a company a competitive advantage.