Final answer:
The Media department of a full-service agency is responsible for analyzing, selecting, and contracting space or time for a client's advertising messages.
Step-by-step explanation:
The department of a full-service agency that analyzes, selects, and contracts for space or time to publish or broadcast the client's advertising message is the Media department. This department is critical in ensuring that the advertising strategies created by the marketing office are effectively realized. The media department works similarly to how the public relation office promotes a show in the media, although their specific role is to purchase advertising space and time.
They are also distinct from the creative services department, which would be more akin to the literary department mentioned, as they are responsible for creating and managing the content of the advertisements.The correct department of a full-service agency that analyzes, selects, and contracts for space or time to publish or broadcast the client's advertising message is the Media department. The Media department is responsible for identifying the most effective platforms and channels to reach the target audience and negotiating contracts with publishers or broadcasters.