Question

In-house agencies are preferred by some companies because they keep the marketing communications function more closely tied to top management. a.True b.False

Answer 1

In-house agencies are preferred by some companies because they keep the marketing communications function more closely tied to top management.

Step-by-step explanation:

The statement given in the question is true. In-house agencies are preferred by some companies because they keep the marketing communications function more closely tied to top management. In-house agencies are departments within a company that handle marketing and advertising activities internally rather than outsourcing them to external agencies. This allows for better coordination and control over the marketing efforts and ensures that the messaging and branding align closely with the company's goals and objectives.