Final answer:
Losing customers indeed leads to loss of revenue, jobs, company reputation, and potential future business, which is true. This can be caused by competition with superior or more affordable products, resulting in profits decreasing for companies that don't adapt.
Step-by-step explanation:
The statement that the losses of dollars, jobs, reputation, and future business are consequences of losing customers is true. When a business faces competition from firms offering better or cheaper products, it can lead to a reduction in profits for the less competitive business. If profits continue to decline, the business may ultimately face closure or exit the market, a process also known as exit. Such an event has a ripple effect: not only does the business suffer, but its employees can lose their jobs and income, and the company may lose its reputation and potential for future business. On the other hand, the competitive firms that succeed in attracting customers boost their profits and provide their employees with more earning opportunities. While the economic system tends to favor the overall gains such as better or less expensive products for consumers and increased profits for successful businesses, the immediate losses for those who cannot compete are significant.