Final answer:
The correct answer to the question is relationship marketing. It's an approach that emphasizes long-term customer engagement and loyalty through exceptional customer service and understanding of customer needs.Thus the correct option is B.
Step-by-step explanation:
The task of creating strong customer loyalty is referred to as B. relationship marketing. This approach focuses on developing long-term interactions with customers rather than just making one-time sales. Relationship marketing involves understanding customer needs, providing excellent customer service, and cultivating ongoing engagement to foster loyalty. By doing so, businesses aim to enhance customer satisfaction and encourage repeat business, which can contribute to a higher lifetime value of a customer. An example of this could be a loyalty rewards program that offers benefits to returning customers, in turn encouraging continued patronage.